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Professional KOL Marketing Platform

With experience executing 1,500+ projects, bookKOL is committed to delivering the best service experience for our clients.

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As a leading KOL Marketing platform today, we stand behind the success of numerous campaigns, large and small. So why do brands place their trust in bookKOL?


1. 75,000+ KOLs in our network

2. A community of 175,000+ members

3. A long-established, reputable KOL-booking agency

4. The best KOL booking rates

5. Extensive experience delivering large-scale projects

6. A professional execution process

8. Nine proprietary KOL Marketing methods

HOTLINE: 0833.72.1111

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BOOKKOL’S PROPRIETARY KOL MARKETING METHODS

Over 5 years in KOL Marketing and more than 1,000 executed projects, we’ve reflected, synthesized, and distilled the best KOL Marketing approaches that can be flexibly tailored to each campaign’s needs.

KOL Alignment Marketing

An approach to create alignment and compatibility between the brand and KOLs, thereby increasing reach and impact on potential customers. It emphasizes building connection and unity between the brand and KOLs for mutual benefit.

KOL Amplify Marketing

A method that uses KOLs to deliver compelling messages and attract the attention of potential customers. It creates positive interaction between the brand and customers, and, combined with traditional advertising, boosts credibility and brand recognition.

D.A.M

Digital Ambassador Marketing is using KOLs as digital ambassadors to represent the brand. This approach focuses on building a community connected to the brand and increasing customers’ trust and confidence

E.C.M

Engage & Convert Marketing is using KOLs to create connection and attract potential customers, thereby improving conversion rates. It focuses on producing a high-quality, trustworthy marketing plan to convert prospects into real customers.

O.L.S

Opinion Leader Strategy is leveraging a pool of KOLs to build brand credibility and strengthen recognition of products/services in customers’ eyes. The goal is to create differentiation within the marketing campaign

K.C.M

KOL Catalyst Marketing focuses on leveraging KOLs to help brands reach potential customers as quickly and efficiently as possible. KOLs are seen as a key catalyst to “ignite” growth and accelerate brand development.

KOL-Fueled Marketing

Using KOLs as a driving force to accelerate brand marketing campaigns, focusing on having KOLs introduce and promote the brand’s products and services to target prospects.

KOL CONNECT

KOL Connect focuses on building close relationships with KOLs and harnessing their influence to link brands with target customers, building trust and creating a positive impact on the brand—driving both awareness and sales.

BRANDFLUENCE

Brandfluence centers on using KOLs’ influence to increase brand awareness and product/service credibility. This method can be applied across multiple channels, from online to offline.

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Trusted by many clients, bookKOL has been entrusted to successfully execute numerous large-scale campaigns—thanks to our credibility, dedication, and exceptional team.

FAQs

KOL Marketing is when businesses use KOLs in their marketing plans to leverage their influence on the public, thereby achieving set objectives. For a clearer overview of KOL Marketing, join bookKOL to explore this high-potential advertising method.
KOL booking is a service that leverages KOLs’ influence to guide and distribute content. Simply put, businesses hire KOLs to advertise their products/services.
What is Booking KOL?
KOC are consumers who influence the purchase decisions of a related group—such as friends and followers. While KOLs need reputation and a sizable fan base, anyone with a social-media account can become a KOC. KOCs’ shopping behavior, choices, and product experiences are independent of any media channel or company, so their reviews can strongly sway consumers’ buying decisions.
What is KOC
The answer is yes. However, many brands are using this approach, so to succeed a business needs a clear strategy that fits its actual situation.
Is KOL Marketing effective?
KOL Marketing is essentially an advertising model that relies on influential people in online communities—those with large numbers of likes and followers—across many fields. These well-known figures can be actors, singers, musicians, comedians, MCs, models, famous vloggers, or top bloggers. They partner with companies to promote brands, products, and services.
What is KOL Marketing?
Each KOL has a different rate. KOL booking prices are calculated and assessed based on four main factors: scope of work (SOW), engagement rate, level of fame, and the platform used. Currently, TikTok KOL bookings are the most expensive.
How much does KOL booking cost?
You can book KOLs yourself for small jobs, but for large campaigns you should consult agencies that provide professional KOL booking services. These companies can help you choose suitable KOLs and negotiate pricing. Be sure to select a reputable, experienced agency in KOL management.
Should you book KOLs yourself or through an agency?
There are many agencies in Vietnam, but you should look for those that meet the following criteria:
Long-standing operations
Capability to execute full campaigns from A to Z
Expertise in Marketing, not just “pure” KOL booking
Experience working with major brands
Experience working with top KOLs

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bookKOL – A Member of TGO Vietnam

#1. Providing comprehensive KOL Marketing solutions for brands: From detailed planning, consulting on choosing the right KOLs, to implementation and campaign performance reporting.

#2. All information posted on the Website is sourced or publicly available. If any individuals or organizations wish to remove or adjust content, please kindly contact bookKOL.

Office Address: 567A Lạc Long Quân, Xuân La, Tây Hồ, Hà Nội

Tel: 0833 72 1111 (Zalo)

Email: bookkol@tgo.vn